Program

*Content, timing and structure of MEA Evolve Program is subject to change

Streams

Evolve 2021 will concentrate on 3 core areas of business:

BEST PRACTICE in business and event operations


The past year has created new ways in which we need to operate and execute events as well as manage business and careers. This stream focuses on best practice in event and business operations. Sessions will address effective ways of working in a COVID safe environment and leverage the opportunities it presents. From internal processes to COVID safe practices, people and business management, marketing and client relations, it will provide insights to better navigate how we work and manage in the future.

BUILDING CONFIDENCE for your clients and the industry


Building client confidence in holding events will be a major driver in the year ahead. How each of us advocate the value of events and attain operational excellence will be vital.  This stream will help you better understand your client’s needs, concerns and demonstrate the ROI of holding events. These sessions will provide practical tools to engage clients, our audiences and continue to build interactivity and market confidence.  

FUTURE LEADERS and the opportunities the current environment presents


The future of our industry depends largely on the talents and passion on our future leaders. This stream looks at the incredible opportunities for renewed event design and career opportunities that lay ahead and what current and future leaders need to thrive. It will assist existing event professionals in nurturing and retaining emerging talent and help us better understand what the workforce - the workplace - might look like in the future.